Hundreds of Hong Kong retailers are promoting their online sales channels at the 5th Hong Kong Brands and Products Shopping Festival, as the sector is actively leveraging e-commerce to increase turnover.

At the shopping bonanza which kicked off on Friday, NTLD Nutrition, a Hong Kong-based health product company, is making live streaming sales in their booth, aided by Mandarin-speaking staff.

Ray Ha, NTLD Nutrition’s marketing manager, said their main market is the Chinese mainland and almost 90 percent of their turnover is achieved through online sales.

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Live streaming is gaining popularity among retailers because it can help reduce costs, such as rental, which is a large expense for Hong Kong retailers, Ha said.

Ha added that they prepared for this transformation several years ago, and thanks to the strategy, their turnover is expected to record a 10 percent increase this year.

Alan Mok, sales representative of Zooty Company, a Hong Kong women’s bag manufacturer which targets the Chinese mainland market, said they are also adopting live streaming sales. He said he anticipated his company could see an 8 to 10 percent growth in turnover this year.

Mok said the growth rate could not be regarded as good, but it is acceptable in the context of an overall downturn in the global economy.

Meanwhile, some mainland companies are also seeking to seize market share in Hong Kong, hoping to tap into the global market.

“In the past, Hong Kong's beef and mutton mainly came from Australia and other places, but we hope that more Hong Kong residents could taste Gansu province’s beef and mutton,” said Shen Jiao, manager of the trading and business development department of Golden Gansu (Hong Kong) Investment.

In addition to participating in Hong Kong’s shopping events, Shen said they leveraged some local e-commerce platforms, such as HKTV Mall, for selling products. And their online sales have risen by more than 50 percent this year.

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“Amid evolving challenges in global trade and retail transformation, the festival now serves as a strategic springboard for the global expansion of Hong Kong and Chinese mainland enterprises,” said Wingco Lo Kam-wing, president of the Chinese Manufacturers' Association of Hong Kong.

The four-day expo features eight thematic zones with 300 booths showcasing thousands of quality products, including delicacies, wines, dried seafood, tonic foods, household and electronic goods, kitchenware, children’s products, and healthcare products.

This year’s newly introduced Hometown Flavors Zone and Lai Yuen Playground Zone are promoting authentic specialties from mainland provinces and cities, as well as nostalgic Hong Kong culture, Lo said.

Contact the writer at thor_wu@chinadailyhk.com